LEAK · 01Proposals sitting in pending
"We sent the proposal and never heard back."
Why your systems don't show itProject and accounting systems track sent and won. A proposal nobody marks lost stays pending forever.
LEAK · 02On-hold projects
"That project went on hold."
Why your systems don't show itOn hold is a status, not a date. Nothing pings anyone when the financing closes, so the restart call goes to whoever happened to check in.
LEAK · 03Past clients gone quiet
"We haven't heard from them in a while."
Why your systems don't show itAccounting shows who paid this year. A client who stopped sending work isn't an event; they just stop appearing.
LEAK · 04Referral sources drifting
"Our work comes from relationships."
Why your systems don't show itArchitects, GCs and owners' reps aren't clients, so they're in nobody's billing system and often not in a CRM either.